Tal from Nesher, Israel, an amateur cake decorator, won the £500 prize for her Fairy Cake, having decorated it in 3 hours in front of a live audience using British Sugar’s Icecraft Sugarpaste.
The competition included cake decorators from the UK, Ireland and Israel, who were judged on their creativity, workmanship, composition, presentation and working practices. Chosen for their expertise in the Sugarcraft Industry, the judges included the famous Patissier and Chocolatier John Slattery, Brian Taylor, Chairman of Judges for Cake International, Sheila Lampkin, Show Co-ordinator for Cake International, Sue McMahon, Cookery Editor of Woman's Weekly magazine, Valerie Hedgethorne, President of the British Sugarcraft Guild 2004-2006 and Sue Callaghan from British Sugar.
The Icecraft Trophy was held over the last 12 months and gave entrants total creative freedom to design and decorate the cake of their dreams using British Sugar’s Icecraft Sugarpaste. Entrants were asked in November 2007 to submit a photograph of a decorated cake, which they recreated in the Live Semi Finals in July. At the final, competitors had to design and decorate an entirely new cake.
Sue Callaghan, British Sugar’s Technical Support Manager said: ‘This live competition was an exciting arena to demonstrate the versatility of British Sugar’s Icecraft Sugarpaste. I have marvelled at the creativity demonstrated at all levels of the competition and look forward to more talented cake decorators showing us their skills next year in 2009 .’
David Bennett, Managing Director of ICHF Ltd said: ‘It was very exciting to see the decorated cakes emerge within three hours in the Live Final at our Cake International Show. We congratulate Tal for winning the 2008 Icecraft Trophy.’
Winners
1st prize: Tal Tsafrir - £500.00 cheque
2nd prize: Patricia Russell - 150.00 cheque with £50.00 in Knightsbridge PME and British Sugar products
3rd prize: Paula Macleod - 75.00 cheque with £25.00 in Knightsbridge PME and British Sugar products
Finalists
All the other finalists won a cheque for £50, plus products worth £25 from Knightsbridge PME and British Sugar.
Daniel Evans from Christchurch, Dorset
Robert Hydon from Oadby, Leicestershire
Indika Jayasena from Swiss Cottage, London
Vivian Lee from Sydenham, Kent
Naddeen Smith from Whitland, Pembrokeshire
Note to editors:
- The Icecraft Trophy is sponsored by British Sugar plc, Knightsbridge PME Ltd and ICHF Ltd.
- British Sugar is the leading supplier of sugar to the UK. It produces around 1.1 million tonnes a year from sugar beet at four factories.
- The competition requires entrants to produce an original decorated cake to fit within a 38cm (15”) square in two hours at the live final stages. The creation may be any shape and the competitor’s choice of a formal or fun celebration cake on a board of any shape that fits within the stated size limits, with no height restriction. The cake may consist of a sponge cake, a fruit cake or a dummy and must be coated with Icecraft Sugarpaste. Decorations are of the competitor’s choice and may include non edible items such as wires and ribbons.
- First prize will be the Icecraft Trophy with a £500.00 cheque, second prize will win a £150.00 cheque with £50.00 in Knightsbridge PME and British Sugar products, and third prize will win a £75.00 cheque with £25.00 in Knightsbridge PME and British Sugar products. All other finalists will win a £50.00 cheque with £25.00 in Knightsbridge PME and British Sugar products.
For more information please contact:
Sophie Hughes - Fleishman-Hillard - 0207 395 7104 - 07932 635 784 - sophie.hughes@fleishmaneurope.com
Melissa Tait – Fleishman-Hillard – 020 7395 7170 – 0753 306 1925 – melissa.tait@fleishmaneurope.com
For more information on the Cake International Show check out www.ichf.co.uk or email info@ichf.co.uk