4 March 2005

British Sugar launches specialist pharmaceutical website

British Sugar has launched a new website aimed specifically at the pharmaceutical industry, giving direct access to the detailed technical information it needs to select the optimum speciality sugar.

"The pharmaceutical industry has very specific needs in terms of product characteristics and specification," says Myra Hales, the marketing manager who led the development of the new site. "The new website gives the pharmaceutical industry technical information on the sugar products we supply."

"The information on the website will enable buyers and product development teams in the pharmaceutical industry to choose speciality sugars with confidence" says Myra Hales. "It enables them to make a fully informed choice and gives them the opportunity to contact our specialists to get further, highly detailed information. The new website demonstrates how British Sugar's range of screened, powdered and liquid products conform to the quality expected by the industry and fully meet the requirements of the British and European Pharmacopoeia. The website also includes technical papers on the uses of sugar in the pharmaceutical industry.

The new website is at http://www.bspharma.co.uk

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